If the Easter Bunny were an Electric Vehicle, which one would it be? Presenting Predicta’s First Annual Easter Bunny EV Award

We couldn’t have been the only ones asking this question last week, right? Ok, so maybe we were. But that won’t stop us from giving out an Easter Bunny award anyway.

We turned to OpenAI’s ChatGPT for inspiration about which Easter Bunny characteristics commonly come to mind for Americans, and it got us off to a running start! The Easter Bunny is cute and cuddly, friendly and generous, playful and energetic, quick and stealthy. And in addition to everything else, it has quite a bit of space for all those eggs.

Using Predicta’s amplified intelligence tool, we combined all those ideas into an “Easter Bunny” dimension, and set it loose on our EV dataset. The competition was fierce. The fate of civilization hung in the balance (wink, wink). The Hyundai Ioniq and Kia EV6 were in it until the very end, but the winner of Predicta’s 2023 Easter Bunny award is….

Hyundai Kona EV!!

Easter Bunny EV attributes came up in a whopping 71% of Kona reviews compared to the EV industry average of 46%, and every single one of those 147 Easter Bunny Kona reviews were positive. These weren’t just marginally positive reviews, either. Predicta’s sentiment calculator assigns each comment a sentiment score on a scale of -1 to +1, which takes into account how positive or mixed reviews can be.

For example, there’s a big difference between “that burrito was pretty good” and “that was the greatest burrito ever created in the history of the universe”. The more exclusively and enthusiastically positive a comment is, the closer to +1 it gets. The Kona’s Easter Bunny reviews scored an average sentiment of +0.98 compared to +0.88 overall. 

So what makes the Kona a great Easter Bunny? The most relevant topics that came up out of the 20 or so we put into the Easter Bunny dimension were Cargo and Color. This brings up an important point when we’re looking at customer reviews with Predicta’s AI tool: we’re quantifying subjective data! Objective specifications suggest that the Kona’s cargo space is merely average among small EV SUVs. However, the people who own and drive the Kona seem to view it favorably. This could be due to the design and accessibility to the cargo space, owners’ expectations, or how Kona owners use the space compared to other EV owners. 

What would you like for us to look at next? Let us know at info@predicta.com!

Predicta tells smart marketers why their customers buy from them and not their competitors. Gleaned from thousands of sources, Predicta delivers Amplified Intelligence to marketers less expensively and more quickly than traditional market research. Predicta enables marketers to avoid mistakes and save money by illuminating what their consumers think, feel and talk about. For more information email info@predicta.com.