Ever wonder if the narrative surrounding electric vehicles fits the reality of EV ownership? You’re not alone. Predicta AI digs into this!
We took hundreds of professionally published EV reviews from several dozen review sites and used Predicta’s AI engine to compare those to a thousands of recent reviews from EV owners.
This post focuses on what the groups decide to talk about. This is where customer reviews really shine when compared to structured quantitative surveys. In this format, customers – unprompted – bring up what is most important to them.
Professional reviewers write longer, more thorough articles about their subject vehicle than the average vehicle owner does while posting a comment or review. As a result, they mention most of our 50 topics of interest far more often than EV owners. But there are topics that owners talk about more often, as well as a few that owners surprisingly ignore.
What owners mention more often
Love: EV owners are almost five times more likely to talk about whether or not they “love” certain aspects of their vehicle than a professional reviewer. The stronger emotional connection and higher personal stakes are both evident.
Reliability: EV owners are 20% more likely to comment on their vehicle’s reliability. This makes sense because they feel its impact in their daily lives and have much more time to evaluate it.
What owners and reviewers mention equally
Gas: Owners and journalists equally reflect on the difference between the electric vehicle experience and the internal combustion engine (ICE) vehicle experience.
Value: About half of owners talk about financial factors unprompted compared to about 6 in 10 professional reviews. Professionals may mention this more often overall, but it is way higher on the list of issues for owners (top 10%) than for professional reviewers (bottom third). Journalists could emphasize this topic more in order to better connect with their audience’s priorities.
What professional reviewers mention more often
Styling: Professional reviewers are five times more likely to comment on an EV’s exterior or interior styling. While styling is important, owners typically focus more on how to operate the vehicle and the life changes EVs require.
Driver Assist Features (backup camera, blind spot warning, etc.): Articles are a whopping 11 times more likely to bring up safety features than owner reviews. These features are important, but they form a more foundational, “background” part of the vehicle experience than some in the industry may realize.
Predicta automates brand and product market intelligence using deep learning AI techniques. This Predicta-AI analysis was gleaned from thousands of sources. Predicta provides in-depth brand and product SWOT analysis - anytime - that keeps pace with market changes. Gain granular insights about your competitors’ products - how your customers think, feel and act. Contact us today at info@predicta.com.