You knew this moment was coming. At one time it seemed far off in the distance, but suddenly it’s here! That little baby you remember holding in your arms as if it were yesterday is now driving. And with a strange mix of excitement and dread you realize it’s time to buy them a car.
But how in the world do you figure out which one you should get? At Predicta, we figured we could help out at least a little bit. We looked at two electric vehicles with an MSRP under $30,000 that you often see on the road: the Chevrolet Bolt and the Nissan Leaf. We used our AI engine to analyze the vehicle features that people mention unprompted in their own words as they review their vehicles. We let the AI do the heavy lifting in picking out about 30 vehicle features it thought were important, and then supplemented that with another 10 we thought would be helpful for car-buying parents.
People talked much more favorably about the Bolt overall, but there were areas where the vehicles are comparable in ways that are important for parents. Here’s what it found:
3 ways in which the Bolt and Leaf are even
Comfort: Leaf and the Bolt owners speak more positively than other EV owners about how comfortable they are in their vehicle.
Safety: Our AI’s analysis showed no significant difference in how Leaf and Bolt owners felt about the safety of their vehicle.
Reliability: Kids are expensive enough as it is. No need to add costly repairs and inconvenient down times on top of it all! From what we can tell so far, customer perception of reliability does not vary much between these two vehicles.
3 ways in which the Bolt stands out vs. the Leaf
Battery: The Bolt’s battery range is quite a bit more than the Leaf’s. In theory, that should mean your kid is less likely to be stranded with a dead battery. We all know how teenagers play it safe and don’t test limits!
Value: The Bolt’s MSRP of $25,600 is a few thousand dollars less than the Leaf’s, leading customers to speak more positively about its bang for the buck.
Acceleration: The Bolt goes from 0-60 about 1.5 seconds faster than the Leaf. Don’t worry, your kid won’t take advantage of that.
So, if you’re a parent looking for a great EV option for a holiday gift, you’ve got some great options! Whether you would provide a gas card, or your kid would be paying for their own gas, by going electric this is a win-win!
Predicta automates brand and product market intelligence using deep learning AI techniques. Unlike "social listeners" that only tap into Twitter and similar social media to grasp basic consumer sentiment and behavior, Predicta provides in-depth brand and product SWOT analysis - anytime - that keeps pace with market changes. Gain granular insights about your competitors’ products - how your customers think, feel and act. Contact us today at info@predicta.com.