Your Products Are Your Brand

Brands with a loyal consumer base have a certain sway with buyers right off the bat. However, there was a time when any well-liked brand was just starting out. The best way to improve your brand perceptions might not be a generalized approach. Every brand begins with a single or select group of products. Apple had the Macintosh Computer. Starbucks has Pumpkin Spice Lattes. Your favorite brands all have something in common: they're built by products.

 Branding companies don't recognize that your brand is made of your product features.

It may be bold to say, but a brand is really only as good as the product or service they provide. They could be the most ethical, inclusive, sustainable company out there, but if their products don’t match up to the competition, they’re going to find it hard to keep a foothold in the market.

That’s why Predicta thinks that market research should go deeper at the product category level. By understanding the consumer perceptions of your products, you can begin to recognize your strengths and weaknesses on a granular level. Improvements at the product category level will then yield positive associations with your brand in a more general sense within the market as a whole.