In the world of social media and by-the-minute status updates, outdated messaging kills brands. Over time, one thing is certain: brands must evolve to remain relevant.
In today’s digital era, the amount of information that is publicly available is quite mind boggling
Are influencers just misleading by nature? Even brands buy followers to improve their social media analytics and increase awareness for their brand.
Identifying what product features your consumers care about most is key to creating the most powerful product marketing possible, not to mention the most powerful products!
It should be no surprise that big data and artificial intelligence are here to stay. Here are a few simple things to learn about text mining.
Creating an authentic marketing campaign sounds easier than it really is. Incorporating a user-generated content strategy can help add a genuine feel to a marketing campaign that otherwise might feel manufactured and inauthentic.
Or, how to take advantage of highly motivated consumers and perfect your product features.
Gen Z: the next big consumer group that finds your marketing irrelevant.
Patriotism used to be so easy. Until recently, consumer product companies could express patriotism without upsetting citizens, and brands could even reap the rewards of waving a flag.
One day sooner than we think, there will be machines that can detect your every desire, preference, and prejudice... This is the promise of Artificial Intelligence