Creating an authentic marketing campaign sounds easier than it really is. Incorporating a user-generated content strategy can help add a genuine feel to a marketing campaign that otherwise might feel manufactured and inauthentic.
Patriotism used to be so easy. Until recently, consumer product companies could express patriotism without upsetting citizens, and brands could even reap the rewards of waving a flag.
One day sooner than we think, there will be machines that can detect your every desire, preference, and prejudice... This is the promise of Artificial Intelligence