Are influencers just misleading by nature? Even brands buy followers to improve their social media analytics and increase awareness for their brand.
Creating an authentic marketing campaign sounds easier than it really is. Incorporating a user-generated content strategy can help add a genuine feel to a marketing campaign that otherwise might feel manufactured and inauthentic.
All hail the product, but also the product manager. Some of the best-selling products ever were the result of a Product Manager’s bold bets on the future of consumer taste.