Are influencers just misleading by nature? Even brands buy followers to improve their social media analytics and increase awareness for their brand.
Identifying what product features your consumers care about most is key to creating the most powerful product marketing possible, not to mention the most powerful products!
It should be no surprise that big data and artificial intelligence are here to stay. Here are a few simple things to learn about text mining.
Creating an authentic marketing campaign sounds easier than it really is. Incorporating a user-generated content strategy can help add a genuine feel to a marketing campaign that otherwise might feel manufactured and inauthentic.