Identifying what product features your consumers care about most is key to creating the most powerful product marketing possible, not to mention the most powerful products!
Patriotism used to be so easy. Until recently, consumer product companies could express patriotism without upsetting citizens, and brands could even reap the rewards of waving a flag.
One day sooner than we think, there will be machines that can detect your every desire, preference, and prejudice... This is the promise of Artificial Intelligence
All hail the product, but also the product manager. Some of the best-selling products ever were the result of a Product Manager’s bold bets on the future of consumer taste.
