Uncover Shoppers' Changing Habits
Predicta’s platform reveals true opportunities that help identify shopper insights and the size of your focused market, coupled with intelligence that will enable your retail organization to make fact-driven competitive and strategic business decisions.
We created Predicta to change the game of consumer intelligence. Our platform empowers brands to make fact-driven business decisions, from strategic to tactical, based upon continuous customer insights.
EXAMPLE: retail companies
Two well-known retail brands are compared using a suite of intrinsic attributes that are revealed from quantifying what consumers around the world are saying about the brands. Intrinsic deep dives allow you to continually find what consumers are actually feeling, thinking, and conveying — over time, against any competitor.
Predicta answers questions for every level of the organization
Product/Brand/Category Manager, LOB: How can we nullify our competitor’s strengths without costly and time-consuming surveys? How can we understand where we need to innovate and create points of competitive differentiation?
Chief Marketing Officer (CMO), Chief Revenue Officer (CRO): What lateral markets should our brand move into given the SWOT analysis of the competitive landscape? How can we focus our messaging based on our product’s real-time consumer attributes?
CEO, Group President, Analyst: Which clothing brand should our firm acquire, given that two choices might be financially equal? What is the balance between each of these intrinsics in comparison to our market, our stock value and overall cost of sale?