Drive Your Business With Continual Consumer Data
You understand your consumers and the markets in which you operate, but, do you have a continuous picture of how your product's strengths and weaknesses are playing out against the field? Predicta’s platform uncovers opportunities that help consumer packaged goods manufacturers build and sustain competitive marketing campaigns.
We created Predicta to change the game of consumer intelligence. Our platform empowers brands to make fact-driven business decisions, from strategic to tactical, based upon continuous customer insights.
CPG EXAMPLE: Two Coffee Brands
Here, two well-known coffee brands are compared using intrinsic attributes. These intrinsic attributes are gleaned by quantifying what consumers around the world are saying about the two brands.
Predicta answers questions for every level of the organization
Product/Brand/Category Manager, LOB: How can we nullify our competitor’s strengths without costly and time-consuming surveys? How can we benchmark weekly, monthly, and quarterly goals and successes across our brand and its product lines?
Chief Marketing Officer (CMO), Chief Revenue Officer (CRO): What lateral markets should our brand move into, given the instant SWOT analysis of the competitive landscape? How might we focus our messaging and/or ad spend based on our product’s real-time consumer attributes?
CEO, Group President, Analyst: Which coffee brand should our firm acquire, given that both choices might be financially equal?